ABX Marketing Manager (Healthcare)

TL;DR

ABX Marketing Manager (Healthcare): Executing Account-Based Experience (ABX) campaigns and plays to drive engagement and revenue across priority U.S. accounts with an accent on multi-touch program deployment and cross-functional coordination. Focus on optimizing email marketing, leveraging intent signals from ABM platforms, and aligning outreach with sales and business development teams.

Location: Remote (US applicants only)

Salary: $105,000 - $120,000 USD

Company

Leading healthcare consumer experience (CX) platform powered by artificial intelligence.

What you will do

• Execute ABX campaigns in the US market by coordinating timelines, assets, and stakeholders.
• Deploy and QA segmented email campaigns via marketing automation platforms.
• Collaborate with Sales, BD, and Content teams to implement integrated ABX motions.
• Use Demandbase to pull account research and activate intent signals to inform targeting.
• Monitor campaign performance and document best practices for the ABX playbook.
• Ensure compliance with Information Security Policies and access management.

Requirements

• 4+ years of experience executing B2B account-based marketing campaigns.
• Experience marketing into the U.S. healthcare market (payer or provider side).
• Hands-on proficiency with email marketing platforms, including segmentation and deployment.
• Working knowledge of Demandbase or similar ABM platforms.
• Strong project management skills and operational rigor in fast-paced environments.
• Must be based in the USA.

Culture & Benefits

• Remote-eligible work arrangement for employees based in the US or Canada.
• Commitment to equal employment opportunity and celebrating diversity.
• Environment focused on professional growth and experimentation within the ABX craft.

Hiring process

• Application review by a recruiter.
• Introductory call to align on goals and detailed team-specific interview process.
• Reference and background checks prior to the final offer.