Head Of Go To Market (Marketing)

TL;DR

Head Of Go To Market (Marketing): Building a sales and marketing engine to connect members with local independent businesses via BLC Near Me with an accent on demand generation, sales execution, and merchant onboarding. Focus on designing repeatable acquisition motions for small retailers and leveraging AI to optimize GTM workflows.

Location: Hybrid working from HQ in Leicestershire or London office

Company

hirify.global provides exclusive discounts and rewards to emergency services, NHS, and social care workers.

What you will do

• Own the end-to-end GTM strategy, execution, and budget for BLC Near Me, from positioning to merchant retention.
• Design and launch a new sales motion for small local retailers, including lead sources, pitch playbooks, and pricing.
• Define and launch a Freemium listings model specifically for the small local retailer channel.
• Develop a marketing engine covering content strategy, channel experimentation, and performance reporting.
• Configure HubSpot to manage the pipeline, automation, sequences, and revenue forecasting.
• Manage funnel metrics (CAC, conversion, retention) and oversee merchant onboarding and lifecycle growth.

Requirements

• Extensive experience leading combined sales and marketing GTM functions with revenue accountability.
• Proven track record of building acquisition motions for small local retailers or SMEs.
• Hands-on experience specifying and implementing HubSpot (or similar CRM) for pipeline automation.
• Strong growth marketing capability in messaging iteration and performance measurement.
• Commercial expertise in unit economics, payback, and scalable revenue levers.
• Must be based in the UK and able to work hybrid from Leicestershire or London.

Nice to have

• Experience in local commerce, marketplace, or membership and loyalty models.

Culture & Benefits

• Hybrid working with flexible hours.
• Generous BUPA medical insurance covering pre-existing conditions.
• 25 days annual leave plus birthday off and a holiday buy/sell scheme.
• Company bonus scheme and a dedicated personal growth fund.
• Onsite gym at HQ and a relaxed dress code in modern office spaces.
• Comprehensive parental leave and employee assistance programmes.