Senior Email & Lifecycle Marketing Manager (Adtech)

TL;DR

Senior Email & Lifecycle Marketing Manager (Adtech): Designing and executing global lifecycle marketing programs and automation architecture to maximize customer lifetime value with an accent on lead-to-MQL conversion and audience segmentation. Focus on building scalable orchestration flows, deploying A/B testing frameworks, and optimizing email deliverability across prospect and customer segments.

Location: Remote (United States or Canada)

Salary: $100,000 - $118,750 CAD (for candidates in Ontario)

Company

AI-powered marketing platform specializing in programmatic advertising and automated optimizations for brand and performance marketing.

What you will do

• Design global lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and expansion workflows.
• Manage the global promotional send calendar, audience segmentation, and frequency to optimize engagement and deliverability.
• Build marketing automation architecture and trigger-based workflows to increase Lead-to-MQL conversion rates.
• Deploy rigorous A/B testing frameworks and deliverability optimizations for the email channel.
• Develop reporting dashboards to translate campaign data into actionable insights for cross-functional stakeholders.
• Create and maintain personalized audience segmentation models for prospect and customer databases.

Requirements

• Proven expertise in lifecycle and email marketing strategy with a track record of improving funnel conversion.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical mindset to independently evaluate program performance and translate data into optimizations.
• Ability to collaborate cross-functionally with Performance, Integrated, and Revenue Operations teams in a fast-paced environment.
• Must be based in the United States or Canada.

Culture & Benefits

• Highly competitive salary and global retirement/pension savings (401K).
• Comprehensive health and mental health care benefits from day one.
• Paid time off packages, including birthdays off.
• Work-from-home reimbursements and optional global WeWork memberships.
• Support for personal development, including conferences, courses, and books.
• Inclusive and supportive team culture with regular social and team events.