Director, Customer Marketing & Intelligence (SaaS)

TL;DR

Director, Customer Marketing & Intelligence (SaaS): Architecting the end-to-end customer lifecycle from brand encounter through long-term retention with an accent on AI-powered omni-channel orchestration and data-driven experimentation. Focus on maximizing Pro lifetime value, reducing friction in the onboarding journey, and building an "always-on" intelligence layer.

Location: Remote (United States)

Salary: $122,000–$152,000 + bonus + equity

Company

hirify.global helps home service professionals streamline their business through scheduling, dispatching, and payment tools.

What you will do

• Define the strategic vision for the end-to-end Pro journey to align with growth and retention goals.
• Develop AI-first programs to nurture prospects and design multi-channel onboarding experiences.
• Partner with Sales and Success leaders to drive expansion in LTV via automated upsells and proactive retention.
• Collaborate with MarTech teams to implement a scalable, AI-driven toolset for email, SMS, and in-app channels.
• Establish KPIs for conversion, activation, and churn to make data-driven adjustments.
• Oversee the Pro-to-Pro referral program to drive organic acquisition.

Requirements

• Must be based in the United States.
• 7–12+ years of experience in growth, lifecycle, or CRM marketing, preferably in SaaS or marketplaces.
• Proven track record of impacting retention, lifetime value, and conversion metrics.
• Deep fluency in omni-channel tools including CRM, Marketing Automation Platforms, and CMS.
• Experience managing and building high-performing marketing teams.
• Ability to leverage AI tools and automation to improve team efficiency and output quality.

Nice to have

• Experience with SMB customer bases or field services/trades audience.
• Hands-on experience with ML-driven lifecycle tools such as predictive churn or propensity models.
• Systems thinking approach to complex, multi-stakeholder initiatives.

Culture & Benefits

• Comprehensive health care insurance (medical, dental, vision, disability).
• 401(k) retirement plan.
• Equity in a rapidly growing startup backed by top-tier VCs.
• Flexible, take-it-as-you-need-it paid time off and paid holidays.
• Monthly tech reimbursements.