Senior Lifecycle Product Marketing Manager (SaaS)

TL;DR

Senior Lifecycle Product Marketing Manager (SaaS): Designing and optimizing customer lifecycle programs to accelerate product adoption, reduce churn, and drive multi-product expansion with an accent on operationalizing lifecycle stages. Focus on translating usage data into actionable interventions to increase net revenue retention (NRR) and customer loyalty.

Location: Remote (Must be based in the United States)

Company

hirify.global is a leading provider of AI-powered IT management and cybersecurity software serving Managed Service Providers (MSPs) and internal IT organizations worldwide.

What you will do

• Define and operationalize customer lifecycle stages from onboarding to advocacy with clear entry and exit criteria.
• Develop segment-specific journeys aligned to MSP maturity and product footprints to improve time-to-value.
• Partner with Sales and Customer Success to drive expansion pipeline and influence multi-product attach and expansion ARR.
• Create messaging frameworks and repeatable assets to reinforce customer value and mitigate churn risks.
• Establish lifecycle KPIs and translate insights into dashboards and predictive signals in partnership with RevOps.
• Expand customer proof programs, including case studies and testimonials, to elevate customer stories.

Requirements

• 8+ years of experience in lifecycle, retention, customer, or product marketing, preferably within SaaS.
• Proven track record of driving adoption, retention, or expansion through data-driven programs.
• Ability to translate product and usage data into actionable lifecycle insights.
• Must be based in the United States.

Nice to have

• Experience with MSPs, IT operations, cybersecurity, or B2B infrastructure tools.
• Strong copywriting skills for creating value-focused customer assets.
• Ability to build strong cross-functional partnerships with Sales, CS, and RevOps.

Culture & Benefits

• High-growth, high-performance environment focused on innovation, accountability, and results.
• Opportunity to lead a highly visible function at the intersection of Marketing, Product, and Sales.
• Backed by Insight Partners, ensuring sustained growth and global expansion.
• Equal employment opportunity employer.