Customer Experience Marketing Manager (Healthcare)

TL;DR

Customer Experience Marketing Manager (Healthcare): Building and managing marketing strategies that support the full customer journey, from onboarding through retention and advocacy with an accent on lifecycle messaging, segmentation, and cross-functional coordination. Focus on driving customer engagement, optimizing nurture programs, and translating complex business priorities into actionable marketing campaigns.

Location: Must be based in the United States

Company

hirify.global is a healthcare technology company focused on value-based care, partnering with independent practices to improve patient outcomes and practice success.

What you will do

• Develop and execute customer journey and lifecycle marketing strategies across growth, onboarding, and retention stages.
• Build and optimize multi-touch campaigns, nurture programs, and communications to support long-term partnership success.
• Partner cross-functionally with Sales, Product, Field Operations, and BI teams to ensure aligned and timely customer communications.
• Manage advocacy and engagement programs, including testimonials, peer learning, and customer ambassador initiatives.
• Track and report on key performance indicators to measure campaign impact and inform future marketing workflows.

Requirements

• Must be based in the United States
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8+ years of experience in B2B, lifecycle, or customer marketing.
• Proven ability to independently manage programs from strategy through execution.
• Strong understanding of customer journey strategy, segmentation, and performance measurement.
• Experience partnering with cross-functional teams and managing multiple stakeholders.

Nice to have

• Experience in healthcare, value-based care, or SaaS environments.
• Proficiency with Salesforce and HubSpot.
• Experience with project management software, specifically Monday.com.

Culture & Benefits

• Commitment to diversity, equity, and inclusion as an equal opportunity employer.
• Collaborative environment working across multiple business functions.
• Focus on professional development and merit-based growth.