Head of Marketing (Healthcare)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Head of Marketing (Healthcare): Leading marketing initiatives to enhance brand presence and drive growth for a remote care management platform with an accent on multi-channel campaigns and lead generation. Focus on developing comprehensive marketing strategies, analyzing performance metrics, and aligning initiatives with sales and product go-to-market goals.
Location: Remote (USA)
Company
is a venture-backed provider of scalable remote care management technology helping healthcare practices improve patient engagement and outcomes.
What you will do
- Develop and execute comprehensive marketing strategies to enhance brand presence and drive growth.
- Plan and manage multi-channel campaigns and oversee content creation to maintain a consistent brand voice.
- Analyze performance metrics to optimize marketing efforts and ensure ROI.
- Collaborate with the sales team to align marketing initiatives with lead generation goals.
- Work with product teams on go-to-market strategies for new offerings.
- Manage marketing budgets and identify opportunities to expand brand reach.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in marketing, with at least 2 years in a managerial role.
- Proven track record of driving growth through effective marketing strategies.
- Strong expertise in digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot).
- Must be based in the USA.
- Excellent communication, project management, and extreme problem-solving skills.
Nice to have
- Familiarity with healthcare or SaaS industries.
- Master’s degree in a relevant field.
Culture & Benefits
- Fully remote work opportunities.
- Competitive USD salary.
- Flexible vacation and PTO policies.
- Training, mentorship, and coaching from leadership.
Hiring process
- Application review followed by a screening call for short-listed candidates.
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