Senior CRM Executive (Braze)

TL;DR

Senior CRM Executive (Braze): Managing and executing multi-channel lifecycle and promotional campaigns via Braze with an accent on personalization, segmentation, and automated customer journeys. Focus on building complex canvases, optimizing re-engagement strategies, and translating campaign data into actionable growth insights.

Location: Hybrid (UK). Must be able to work from the HQ in Leicestershire or the London (Holborn) office. Fully remote work is not available.

Company

hirify.global provides exclusive discounts and world-class service to emergency services, healthcare, and social care workers.

What you will do

• Build and schedule lifecycle, transactional, and promotional campaigns across email, push, SMS, and in-app using Braze, including complex canvas builds.
• Lead re-engagement and win-back programs for members approaching renewal, owning copy, structure, and testing.
• Develop and maintain email templates from scratch, managing both structural build and copywriting.
• Apply advanced segmentation, tagging, and personalization to ensure dynamic content renders correctly across segments.
• Coordinate with Product, Member Operations, and Legal teams to ensure business and compliance requirements are met.
• Execute end-to-end QA testing for logic-heavy workflows and translate performance data into actionable insights.

Requirements

• Background in CRM or lifecycle marketing, preferably within digital, subscription, or consumer-facing environments.
• Proven hands-on experience with Braze, specifically building complex canvases and multi-channel campaigns.
• Ability to build email templates and copywriting from the ground up independently.
• Practical knowledge of segmentation, A/B testing, and campaign performance metrics.
• Must be based in the UK to support hybrid office attendance in London or Leicestershire.

Nice to have

• Experience with HTML or Liquid scripting.

Culture & Benefits

• Hybrid working model with flexible hours.
• Generous BUPA medical insurance covering pre-existing conditions and a healthcare cashback plan.
• Company bonus scheme and a dedicated personal growth fund for learning and development.
• 25 days annual leave plus a birthday day off and a holiday buy/sell scheme.
• Modern office environments featuring gyms (at HQ), games areas, and free snacks/drinks.