Avp, Marketing Campaign Orchestration (Fintech)

TL;DR

Avp, Marketing Campaign Orchestration (Fintech): Managing multi-channel acquisition and lead nurture programs using direct mail, email, and digital channels with an accent on operational execution and cross-functional orchestration. Focus on optimizing segmentation, targeting, and end-to-end delivery to drive product engagement and brand awareness.

Location: Must be based in the US and reside near a company Hub (e.g., Stamford, CT) for regular in-person engagement.

Salary: $75,000 - $130,000 Annual

Company

hirify.global is a leading financial services company providing credit and financing solutions.

What you will do

• Own end-to-end operational execution of multi-channel marketing campaigns across email, direct mail, digital, and SMS.
• Perform segmentation and prioritization of target audiences to drive product engagement.
• Act as the operational bridge between Marketing, Creative, Product, Data/Analytics, Technology, and Compliance/Legal teams.
• Lead recurring campaign operations meetings and communicate progress and blockers.
• Develop standard operating procedures and templates to improve consistency and throughput.
• Manage campaign budgets, including forecasting and tracking.

Requirements

• Bachelor's degree or 8 years of equivalent marketing experience.
• Minimum 4 years of experience executing complex multi-channel marketing campaigns.
• Legal authorization to work in the US is required; no sponsorship provided.
• Ability and flexibility to travel for business as required.

Nice to have

• Experience with both B2B and B2C marketing.
• Proficiency with CRM/automation tools such as Salesforce Marketing Cloud or Workfront.
• Strong understanding of segmentation, targeting, suppression, and personalization concepts.
• Experience managing creative agencies, research, or analytics partners.

Culture & Benefits

• Hybrid work model offering the option to work from home near regional Hubs.
• Inclusive culture with active Employee Resource Groups (ERGs).
• Annual bonus eligibility based on individual and company performance.
• Commitment to diversity, equity, and equal opportunity employment.