Marketing Director (B2B Jewellery)

TL;DR

Marketing Director (B2B Jewellery): Leading marketing and communications for the world’s largest B2B jewellery trade fairs with an accent on data-led digital acquisition and audience growth. Focus on building a high-performing demand generation engine, optimizing multi-channel acquisition, and leveraging AI to scale content and targeting.

Location: Onsite in Hong Kong

Company

hirify.global is a global platform provider for specialist industries, organizing over 500 large-scale branded events annually to connect buyers and sellers.

What you will do

• Own the annual marketing strategy and plan for the Jewellery events portfolio across Hong Kong, Dubai, and international markets.
• Design and lead a data-driven demand generation engine anchored in KPIs, forecasting, and multi-touch attribution.
• Optimize a high-performing digital channel portfolio including SEO/SEM, paid social, programmatic, and marketing automation.
• Oversee global public relations and media relations to amplify brand authority and share of voice.
• Partner with Sales and Data teams to uphold CRM governance (Salesforce) and build real-time performance dashboards.
• Lead and coach a sizable team covering Brand, Content, PR, and Commercial/Attendee Marketing.

Requirements

• 15+ years of experience in Marketing Communications and Growth Marketing, ideally in B2B organizations.
• 8+ years of experience leading sizable teams.
• Excellent command of English (C1+) and proficiency in Chinese (Cantonese and Mandarin) is a must.
• Proven track record in designing demand generation programs and managing full marketing budgets for ROI optimization.
• Deep expertise in digital marketing: SEO, SEM, paid social, programmatic advertising, and CRO.
• Must be based in Hong Kong.

Nice to have

• Experience in the jewellery, luxury, fashion, or design sectors.
• Background in advertising or public relations agencies.
• Experience working in start-up or scale-up environments.

Culture & Benefits

• Inclusive environment where all perspectives and backgrounds are welcomed.
• Equal Opportunities Employer committed to diversity and inclusion.
• Supportive and rewarding corporate culture focused on energy and ambition.