Marketing & Brand Director (Fintech)

TL;DR

Marketing & Brand Director (Fintech): Leading the development and execution of cohesive brand strategies for the MCI target audience with an accent on integrating marketing, partnerships, and insights-driven intelligence. Focus on elevating brand visibility and fostering customer preference through culturally resonant and differentiated brand experiences in mainland China.

Location: Hunghom, Kowloon, Hong Kong

Company

hirify.global is a leading international financial services organization providing insurance, wealth, and asset management solutions to individuals and corporate clients.

What you will do

• Lead the development and execution of a cohesive brand strategy for the MCI target audience.
• Integrate online and offline marketing initiatives to drive business growth.
• Manage social media engagement to foster brand preference.
• Develop and oversee sponsorship and strategic partnership programs.
• Utilize insights-driven intelligence to inform marketing decisions.

Requirements

• 10+ years of experience in marketing, including 5+ years in senior leadership roles (Director/VP).
• Proven track record in financial services, InsurTech, or highly regulated industries.
• Strong analytical skills and ability to lead complex brand strategies.
• Experience in managing partnerships and social media engagement.

Culture & Benefits

• Work with dynamic colleagues and experts in the financial services field.
• Opportunities to make a meaningful difference in the lives of individuals and communities.
• Empowering environment that encourages professional growth and leadership development.