Specialist, Lifecycle Marketing (Fintech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Specialist, Lifecycle Marketing (Fintech): Designing and optimizing scalable, automated customer journeys across regional markets with an accent on acquisition, activation, and retention. Focus on architecting omni-channel frameworks, leveraging AI-driven personalization, and balancing regional governance with localized execution.
Location: Hong Kong (Hybrid)
Company
is a leading tech- and AI-powered personal finance aggregation and comparison platform operating across Singapore, Hong Kong, Taiwan, and the Philippines.
What you will do
- Define and lead the overarching lifecycle marketing strategy across the entire customer funnel.
- Orchestrate complex, multi-step customer journeys across email, WhatsApp, push, and in-app channels.
- Architect conditional logic and advanced segmentation using behavioral and transactional data.
- Leverage AI-enabled tools to scale personalization and optimize content variations.
- Establish a region-wide A/B testing framework to measure lifecycle lift and incremental revenue.
- Act as the primary liaison between centralized data/BI, product, and local country marketing teams.
Requirements
- 8+ years of experience in lifecycle marketing, CRM, or growth marketing within fintech or data-led environments.
- Advanced technical understanding of enterprise CRM and marketing automation platforms.
- Proven success managing complex, event-based customer journeys across multiple channels.
- Fluency in English, Cantonese, and Mandarin is required for stakeholder communication.
- Strong analytical skills with the ability to interpret complex data models and campaign performance.
- Experience balancing centralized brand governance against agile local execution across multiple markets.
Culture & Benefits
- Competitive salary and attractive benefits package.
- Comprehensive insurance and mental wellness programs.
- Annual, birthday, and tenure leave, plus international remote work leave.
- Professional training, career advancement, and internal mobility opportunities.
- Collaborative, impact-driven culture focused on empowering financial futures.
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