Associate Manager - Campaign Management (Paid Media Strategist)

TL;DR

Associate Manager - Campaign Management (Paid Media Strategist): Lead end-to-end paid media strategy with an accent on HCP targeting across US & EU markets, pharma programmatic ecosystems, and data-driven audience strategies. Focus on solutioning, GTM strategy, client pitches, governance, and compliance in highly regulated healthcare environments while leveraging AI and LLMs to improve targeting, personalization, and campaign performance.

Company

hirify.global is a technology-led healthcare solutions provider enabling healthcare organizations to be future-ready.

What you will do

• Develop precision-driven paid media strategies targeting HCPs using specialty, behavioral, and intent-based segmentation.
• Execute and optimize pharma programmatic campaigns using healthcare DSPs and related ad platforms.
• Plan and manage campaigns across healthcare-specific endemic channels and platforms.
• Design GTM strategies aligned to client objectives, therapy areas, and HCP engagement goals.
• Ensure campaign execution follows HIPAA, GDPR, and pharma regulatory standards with defined governance.
• Monitor KPIs, run testing frameworks, and optimize performance using data-driven insights; apply AI/LLMs for targeting and personalization.

Requirements

• Minimum 12 years in digital marketing with significant exposure to SEM, Social, and Programmatic advertising.
• Proven success managing and optimizing digital campaigns in the healthcare/pharma industry.
• Minimum 5 years of hands-on experience in solutioning, GTM planning, and digital strategy roles.
• Strong knowledge of Generative AI, Large Language Models (LLMs), and AI-based marketing solutions for campaign execution.
• Deep understanding of SEM (Google Ads, Bing), Social (Meta, LinkedIn, Twitter, TikTok, Snapchat), and programmatic ad platforms (DSPs/SSPs/AdServer).
• Experience working with US and/or EU clients is required/expected (stated as a strong advantage).

Culture & Benefits

• Global fast-track career with growth aligned to high-speed company expansion.
• Purpose-driven work enabling healthcare organizations to be future-ready.
• Mentorship from industry experts with an emphasis on collaboration and empathy.
• Inclusion and diversity commitment with equal employment opportunity.

Hiring process

• Evaluation of paid media strategy, programmatic/pharma expertise, and compliance/governance experience.
• Assessment of AI/LLM application capability in digital strategy and campaign execution.
• Interviews focused on stakeholder management, presentation, and leadership in multi-channel campaign delivery.

Location: US & EU markets (HCP targeting)