Paid Search Manager (Pharma)

TL;DR

Paid Search Manager (PPC/SEM): Executing and optimizing paid search campaigns for a pharmaceutical client with an accent on multi-market delivery and adherence to highly regulated industry standards. Focus on implementing innovative buying techniques, leveraging AI in search, and driving brand desire through hyper-personalized media experiences.

Location: Hybrid (London, UK), with teams in the office around four days a week

Company

hirify.global is an AI-driven media operating unit and global media collective that helps leading brands deliver transformational growth through data, intelligence, and creative personalization.

What you will do

• Execute and manage PPC/SEM campaigns across Google Ads and Microsoft Advertising across multiple markets.
• Optimize campaign pacing and performance in real-time to meet or exceed agreed-upon KPIs.
• Develop keyword strategies, write compelling ad copy, and implement effective bidding models.
• Manage media budgets, track spending accurately, and ensure platform reconciliation.
• Analyze performance data and leverage Test & Learn Frameworks to drive continuous innovation.
• Collaborate with internal planning, analytics, and creative teams to ensure seamless campaign activation.

Requirements

• 3-5 years of experience in Paid Search (PPC/SEM) marketing within a media agency or client-side.
• Proven expertise in Google Ads and Microsoft Advertising, including Performance Max and AI Max.
• Strong understanding of media metrics such as CPC, CPA, and ROAS.
• Experience managing multi-market campaigns.
• Deep understanding of how AI in search impacts advertising strategies, particularly in the pharmaceutical industry.
• Must be based in London and able to work in the office approximately 4 days a week.

Nice to have

• Eagerness or experience working with third-party tracking software such as Portal or ChannelSight.

Culture & Benefits

• Hybrid work model focused on creativity, collaboration, and connection.
• Competitive medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Access to global WPP networks for professional growth and learning.
• Employee mental health awareness days and preferential partner discounts.