Senior Manager, Global Campaigns (B2B)

TL;DR

Senior Manager, Global Campaigns (B2B): Leading the development and execution of integrated, full-funnel marketing campaigns for the small business segment with an accent on data-driven strategy and cross-functional orchestration. Focus on building AI-powered workflows to automate campaign production, reporting, and coordination while scaling marketing operations.

Location: Must be based in or able to commute to Dublin, Ireland (Hybrid 1-2 days per week)

Company

hirify.global is a global leader in infrastructure engineering software, providing digital twin solutions for architecture, engineering, and construction professionals.

What you will do

• Own end-to-end campaign strategy, from brief development and launch to in-flight optimization and retrospective analysis.
• Design and execute multi-channel campaigns tailored to the small business segment, aligning messaging and offers with sales cycles.
• Lead cross-functional collaboration with sales and SDR teams to ensure alignment on lead volume, qualification criteria, and follow-up timing.
• Implement a test-and-learn mindset by designing A/B tests and using data to drive performance pivots.
• Integrate AI-powered agents and automation tools into campaign workflows to streamline copy production and reporting.
• Create global campaign playbooks to enable field marketing teams to localize and activate regional strategies.

Requirements

• 7–10 years of experience in integrated campaign management, demand generation, or growth marketing in a B2B environment.
• Proven track record of owning multi-channel campaigns end-to-end.
• Strong proficiency with marketing automation tools (Marketo) and CRM (Salesforce).
• Experience with project management tools such as ClickUp, Asana, or Jira.
• Growth marketing mindset with the ability to translate data into clear performance narratives for leadership.
• Genuine curiosity about AI and automation with a desire to evolve campaign production systems.

Nice to have

• Experience running campaigns specifically for SMB segments.
• Background in enterprise software, infrastructure, or technical industries.

Culture & Benefits

• Attractive salary and comprehensive benefits package.
• Commitment to inclusion, belonging, and colleague wellbeing through global resource groups.
• Opportunity to contribute to sustainable and resilient infrastructure projects worldwide.
• Collaborative team environment with a focus on professional growth and innovation.