Global B2B Campaigns Manager (EdTech)

TL;DR

Global B2B Campaigns Manager (EdTech): Building and running the B2B pipeline engine to generate high-quality leads and drive revenue with an accent on account-based marketing (ABX) and data-driven demand generation. Focus on optimizing full-funnel campaigns, leveraging AI to scale performance, and aligning marketing activity with sales enablement.

Location: London (Hybrid)

Company

A leading global EdTech company and part of the Chegg family, focused on empowering people through AI-powered language learning.

What you will do

• Execute B2B demand generation campaigns across paid media, email, ABX, and field marketing to meet MQL, SAL, and SQL targets.
• Design and manage ABX programs using intent data and CRM signals to penetrate target account lists.
• Manage campaign operations in HubSpot, ensuring accurate lead scoring and attribution reporting.
• Direct paid media and content strategies including LinkedIn and Google Ads, webinars, and case studies to drive pipeline.
• Integrate AI workflows to automate testing, scale campaign variants, and surface account-level insights.
• Collaborate with New Business and Customer Success teams to provide account intelligence and sales enablement materials.

Requirements

• Proven track record in B2B demand generation, preferably within a SaaS or EdTech environment.
• Hands-on experience with ABM/ABX programs and progressing target accounts through the buying journey.
• Proficiency in building and managing end-to-end campaigns within HubSpot.
• Demonstrable experience using AI tools to automate workflows and improve campaign performance.
• English: Fluency with strong written skills is required.
• Strong analytical skills to translate performance metrics into clear recommendations and actions.

Nice to have

• Proficiency in additional European languages such as French, Spanish, Italian, or German.

Culture & Benefits

• Hybrid work model with flexible working hours to support work-life balance.
• Centrally located offices with free breakfast, snacks, and fresh fruit.
• Private Health Insurance scheme and a personal training budget for professional growth.
• Enhanced maternity and paternity leave.
• Rich social calendar including team lunches, Friday socials, and quarterly company events.

Hiring process

• Initial CV review followed by a brief introductory call.
• In-depth interview with the Hiring Manager to discuss background and approach.
• Take-home case study to demonstrate technical skills.
• Final interview to review the task and meet other team members.