Senior B2B Marketing Manager (EdTech)

TL;DR

Senior B2B Marketing Manager (EdTech): Scaling the hirify.global English Test across the UK, Europe, and ANZ to grow acceptance among universities and governments with an accent on events and partnerships. Focus on designing high-impact engagement programs, building scalable systems for long-term growth, and aligning marketing with institutional outreach.

Location: London, England

Salary: £90,630 — £122,617 GBP

Company

hirify.global is a global education company dedicated to developing the best education in the world and making it universally available.

What you will do

• Lead the B2B regional marketing strategy for institutional audiences across the UK, Europe, and ANZ to drive adoption and pipeline.
• Partner with the Institutional Engagement team to align marketing efforts with institutional outreach and conversion goals.
• Design and execute a comprehensive events strategy including university roadshows, partner events, webinars, and industry conferences.
• Develop repeatable playbooks that can scale across markets while maintaining high-quality execution.
• Collaborate cross-functionally to deliver cohesive and high-quality messaging across all touchpoints.
• Define and evaluate success metrics for campaigns to inform and iterate on future strategies.

Requirements

• 7 to 10+ years of marketing experience, with strong exposure to B2B or institutional marketing.
• Proven experience designing and executing events or field marketing programs that drive engagement and conversion.
• Strong understanding of the UK and/or ANZ education landscape, specifically universities and study abroad pathways.
• Experience partnering closely with sales or business development teams to drive pipeline and adoption.
• Ability to build structure and processes in ambiguous environments.
• Analytical mindset with the ability to connect marketing efforts to measurable outcomes.

Nice to have

• Experience with marketing automation for lead generation.
• Experience leading marketing in two-sided markets.
• Working proficiency in more than one language.
• Familiarity with the study abroad ecosystem and English proficiency testing landscape.

Culture & Benefits

• Opportunity to work on a life-changing mission to develop global education.
• Collaborative environment with access to world-class minds and limitless learning opportunities.
• Equity compensation supplementing the base salary.
• Holistic employee well-being benefits.