B2B Content & Campaigns Lead (Marketing)

TL;DR

B2B Content & Campaigns Lead (Marketing): Leading content strategy and integrated multi-channel campaigns to strengthen market visibility and drive commercial impact with an accent on thought leadership and audience engagement. Focus on building scalable content workflows, improving campaign effectiveness through AI and automation, and developing sales enablement materials.

Location: Hybrid | UK-based (required 1 day a week in London)

Salary: £60,000 – £70,000

Company

hirify.global is a professional recruitment firm hiring on behalf of a growing B2B organization.

What you will do

• Build and deliver comprehensive content strategies aligned with business priorities and audience needs.
• Create impactful thought leadership and executive profiling programmes.
• Lead multi-channel campaigns across digital, social, email, webinars, and events.
• Develop sales enablement materials to help progress commercial opportunities.
• Improve campaign effectiveness through insight, optimization, and innovation.

Requirements

• Proven experience in content marketing, campaign management, or demand generation.
• Strong storytelling skills with the ability to simplify complex topics.
• Experience delivering integrated campaigns from planning through to reporting.
• Confidence managing stakeholders, agencies, and specialist partners.
• Commercially focused approach with experience supporting revenue growth.
• Must be UK-based and able to commute to London once a week.

Culture & Benefits

• Lead a high-impact marketing function with visible business influence.
• Opportunity to shape brand voice, audience strategy, and market positioning.
• Collaboration with senior teams and subject matter experts across the organization.
• Drive innovation through the use of AI, automation, and smarter workflows.
• Focus on building scalable processes to improve marketing efficiency.