Specialist, Collegiate Marketing

TL;DR

Specialist, Collegiate Marketing (Marketing): Executing student marketing strategies for the US to drive brand awareness among core target audiences on and around campuses with an accent on collegiate project management and stakeholder collaboration. Focus on designing unique collegiate activations, leveraging consumer insights, and ensuring premium execution across regional teams.

Location: Must be based in Santa Monica, CA, USA and authorized to work in the United States

Salary: $68,000 – $102,000 + cash incentives

Company

Global energy drink brand known for extreme sports and high-energy marketing.

What you will do

• Manage collegiate marketing activations and global brand projects from ideation to post-mortem.
• Identify and leverage entry-point consumer (EPC) trends and technologies to reach students in new ways.
• Collaborate with cross-functional departments including Sales, Sports, and Culture to scale collegiate programs.
• Provide guidance and coaching to regional field teams to ensure premium execution and output.
• Define and communicate success standards and KPIs for national initiatives.

Requirements

• Authorized to work in the US (Citizen, Permanent Resident, or valid visa).
• 2+ years of marketing experience.
• Experience leading cross-functional teams and project management (planning & prioritization).
• Proven ability to navigate through a highly matrixed organization.
• Willingness to travel 10-20%.
• Exceptional verbal and written communication skills.

Culture & Benefits

• Comprehensive Medical, Dental, and Vision Plans.
• 401k Match and Tuition Reimbursement.
• Family Leave, PTO, and Paid Holiday Schedule.
• Pet, Legal, and Life Insurance.