Manager, Brand Marketing (News)

TL;DR

Manager, Brand Marketing (News): Developing and executing consumer marketing strategies for NBC News brands with an accent on campaign management, cross-functional collaboration, and promotional impact. Focus on driving brand visibility and audience engagement across linear, streaming, and digital platforms in a fast-paced news environment.

Location: Must be based in New York, NY (Hybrid: 4 days/week in-office required)

Salary: $75,000 – $105,000

Company

hirify.global is a leading global media and entertainment company operating iconic news, film, and streaming brands.

What you will do

• Develop and execute consumer marketing strategies for NBC News brands and franchises.
• Manage end-to-end campaign timelines, creative briefs, and stakeholder workflows.
• Partner with editorial and production teams to align marketing with promotional priorities.
• Collaborate with cross-functional teams including Creative, PR, Social, and Distribution.
• Oversee the delivery of campaign assets across linear, streaming, and digital platforms.
• Support tentpole coverage and major live events including elections and breaking news.

Requirements

• Bachelor’s degree or equivalent experience required.
• 5+ years of experience in brand, media, or entertainment marketing.
• Must be able to work a hybrid schedule with 4 days per week in the New York office.
• Strong project management and organizational skills for deadline-driven environments.
• Ability to work outside standard business hours for breaking news and live events.
• Excellent written and verbal communication skills.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) retirement plan with company contributions.
• Paid leave and tuition reimbursement programs.
• Access to a wide range of employee discounts and perks.
• Inclusive culture focused on community impact and diverse content creation.