Marketing Specialist (Temporary)

TL;DR

Marketing Specialist (Temporary) (Consumer Electronics/Gaming Hardware): Lead end-to-end execution of keyboard go-to-market programs with an accent on cross-channel coordination across PR, influencer/KOL seeding, and e-commerce performance. Focus on building market-intelligence dashboards, tracking competitors, and optimizing in-region content deployment to drive visibility and conversion.

Location: Irvine, CA

Salary: $50,804.00 - $91,395.00 per annum

Company

hirify.global is a global gaming-focused company building products and experiences for gamers worldwide.

What you will do

• Own end-to-end execution of keyboard marketing plans, coordinating timelines, deliverables, and cross-functional stakeholders.
• Manage keyboard KOL seeding programs: identify, brief, and track key opinion leaders.
• Coordinate PR support for keyboard launches, including press outreach coordination, asset management, and coverage tracking (including embargo management).
• Build and maintain dashboards for keyboard market trends, category sentiment, and competitive activity across retail, media, and social channels.
• Monitor competitor activity and drive winning initiatives; coordinate in-region content deployment across owned and paid channels and surface optimization insights.
• Run Amazon affiliates outreach and support community engagement with FPS and keyboard enthusiast communities; assist with NPI review programs and GTM execution.

Requirements

• 3+ years of marketing execution experience in consumer electronics, gaming hardware, or a closely adjacent category.
• Demonstrated experience with KOL outreach, logistics, and performance tracking.
• Experience coordinating PR activities: press lists, asset distribution, coverage tracking, and embargo management.
• Ability to build reporting dashboards in Excel, Google Sheets, or equivalent and derive actionable insights from data.
• Working knowledge of Amazon affiliates and ecommerce ecosystems.
• Highly organized, self-directed, and able to manage multiple workstreams in a fast-paced environment.

Culture & Benefits

• Temporary 3-month role with potential extension based on performance.
• Work with a global team across multiple continents.
• Gamer-centric environment focused on accelerated personal and professional growth.
• Equal opportunity employer committed to inclusive and fair workplace practices.

Hiring process

• Interviews and evaluation based on marketing execution, PR/influencer coordination, and reporting/dashboard experience.
• Final decision considers fit for fast-paced, cross-functional keyboard category execution.