Senior Lifecycle Marketing Account Manager (Marketing)

TL;DR

Senior Lifecycle Marketing Account Manager (Lifecycle Marketing): Leading strategy and execution of lifecycle marketing programs for diverse brands across DTC, B2B, and SaaS with an accent on retention, LTV, and cross-channel orchestration. Focus on designing sophisticated customer journeys, managing enterprise-level ESPs, and optimizing subscription and loyalty programs.

Location: Remote (Must be based in the United States)

Salary: $100,000 - $110,000 per year

Company

hirify.global is a creative performance marketing partner of Red Antler, specializing in high-growth brands across various industries.

What you will do

• Lead lifecycle marketing strategy and execution for a portfolio of brands across DTC, B2B, and SaaS.
• Develop cross-channel communication plans including email, SMS, push, and in-app messaging.
• Orchestrate the full customer journey from acquisition to retention to increase LTV.
• Manage complex ESP environments and automation infrastructure, specifically Salesforce Marketing Cloud.
• Define segmentation logic, list health practices, and optimize loyalty and subscription programs.
• Collaborate with creative and growth teams to translate strategy into high-performing assets.

Requirements

• 6+ years of lifecycle marketing experience at an agency or brand.
• Hands-on expertise in Salesforce Marketing Cloud, including campaign management and automation.
• Proficiency with additional ESPs, with Klaviyo strongly preferred.
• Experience implementing push and in-app messaging strategies for app-first brands.
• Proven track record in managing subscription and loyalty program strategies.
• Must be based in the United States.

Culture & Benefits

• Total cash compensation from $100k to $110k.
• Comprehensive healthcare coverage.
• 401k retirement plan.
• Unlimited PTO.