Marketing Automation Specialist

TL;DR

Marketing Automation Specialist: Executing and optimizing marketing automation programs, email campaigns, and lead nurture flows with an accent on Pardot and Salesforce integration. Focus on building automated workflows, conducting A/B testing, and analyzing campaign performance to drive lead quality and conversion.

Location: Must be based in or able to commute to Mississauga, Canada (Hybrid)

Salary: $65,000–$70,000 annually

Company

hirify.global is a global leader in mobile and IoT device management solutions, committed to continuous innovation and fostering a collaborative, growth-oriented culture.

What you will do

• Build and maintain automated marketing workflows, including nurture programs and lead routing in Pardot.
• Execute and QA email campaigns, ensuring accurate audience segmentation and campaign attribution.
• Manage webinar intake requests and coordinate end-to-end execution across multiple platforms.
• Design and implement A/B tests for email content, landing pages, and campaign flows to improve engagement.
• Monitor campaign performance and provide actionable insights through regular reporting and data analysis.
• Collaborate with cross-functional teams to support campaign execution and maintain data hygiene.

Requirements

• 1–2 years of experience in email marketing, marketing automation, or campaign operations.
• Hands-on experience with marketing automation platforms (Pardot preferred) and CRM systems (Salesforce).
• Working knowledge of HTML/CSS for creating emails and landing pages.
• Strong understanding of email marketing KPIs and compliance best practices (CASL, CAN-SPAM, GDPR).
• Intermediate skills in Excel and PowerPoint with an ability to analyze data and generate reports.
• Strong attention to detail and organizational skills to manage multiple deadlines.

Nice to have

• Pardot or Salesforce certifications.
• Familiarity with Power BI or other advanced reporting tools.

Culture & Benefits

• Collaborative and agile team environment focused on continuous innovation.
• Opportunities to work with leading-edge technologies and global tech partners.
• Commitment to personal growth and professional development.
• Inclusive workplace with a focus on accessibility and employee support.