Ad Campaign Manager (Healthtech)
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Описание вакансии
TL;DR
Ad Campaign Manager (Healthtech): Managing and optimizing pharmaceutical advertising campaigns across digital platforms with an accent on performance strategy and campaign execution. Focus on trafficking creative assets, A/B testing, and delivering actionable performance insights to hit benchmarks.
Location: Hybrid in Redwood City, CA
Salary: $75,000 - $85,000 a year
Company
Nimble, a Swoop company, is a healthtech startup on a mission to simplify healthcare access by building a technology-first pharmacy business.
What you will do
- Support the onboarding and setup of new ad campaigns for pharmaceutical brands and healthcare advertisers.
- Manage daily operations, including trafficking creative assets, adjusting budgets, and implementing A/B tests.
- Monitor performance across digital platforms and deliver reports with actionable recommendations.
- Collaborate with the Business Development team to scope campaign opportunities and create performance forecasts.
- Proactively optimize campaigns to meet and exceed performance benchmarks.
- Partner with Product, Engineering, and Analytics teams to ensure accurate tracking and technical implementation.
Requirements
- 1-4 years of experience in digital media, campaign management, or paid advertising.
- Must be based in or able to work hybrid in Redwood City, CA.
- Familiarity with digital ad platforms such as Meta, Google Ads, and DSPs.
- Proficiency in Excel or Google Sheets.
- Bachelor's degree.
- Strong attention to detail and a QA mindset.
Nice to have
- Experience in healthcare or pharmaceutical advertising.
- Agency or in-house marketing experience.
Culture & Benefits
- Comprehensive Medical, Dental, Vision, and 401K benefits package.
- Flexible Vacation Policy and 11 Paid Holidays.
- Collaborative, high-impact environment with direct access to executives.
- Transparent company culture and accelerated career growth opportunities.
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