Consumer Growth Leader (AI)

Location: In-person in San Francisco, United States

Salary: $190,000–$300,000 per year, plus performance bonus and equity

Company

hirify.global is building an AI-native care-delivery platform for autonomous medical care, starting with psychiatry, combining AI, doctors, clinical data, and end-to-end care operations.

What you will do

• Own the consumer growth funnel from first impression and acquisition through intake, scheduling, completed visits, retention, and reactivation.
• Build and scale paid acquisition across Meta, TikTok, Google Ads, YouTube, Reddit, affiliates, podcast and audio, CTV, direct mail, and emerging channels.
• Develop a high-velocity creative engine covering hooks, scripts, UGC, clinician explainers, testimonials, landing pages, offers, and audience-specific messaging.
• Build creator and influencer programs, SEO and content initiatives, and lifecycle marketing across email, SMS, retargeting, referrals, and winback campaigns.
• Improve landing pages, intake and scheduling flows, trust messaging, conversion rates, CAC, payback, retention, and patient visit completion.
• Hire and manage the first consumer growth team while partnering with product, data, clinical, legal, compliance, and operations.

Requirements

• 5+ years of experience in consumer growth, performance marketing, or growth leadership at a high-growth consumer, DTC, marketplace, subscription, telehealth, healthcare, wellness, fintech, or other regulated company.
• Experience owning meaningful paid media budgets, ideally $1M+ annually, with accountability for CAC, ROAS, payback, LTV, and contribution margin.
• Hands-on expertise with Meta and TikTok, plus working knowledge of Google Search, YouTube, Reddit, affiliates, podcast/audio, CTV, direct mail, and emerging channels.
• Strong analytical skills in attribution, incrementality, cohort analysis, retention, LTV modeling, experimentation, budget pacing, and forecasting.
• Experience with tools including Meta Ads, TikTok Ads, Google Ads, GA4, Segment, Mixpanel, Looker or Hex, SQL, HubSpot or Salesforce, Customer.io, Braze, Iterable, Webflow, Next.js, Optimizely or VWO, Figma, and Airtable.
• Healthcare marketing judgment, including responsible claims, privacy, clinical review, patient expectations, and trust.

Nice to have

• Experience with creator-led advertising, UGC, whitelisting, testimonials, customer stories, and compliance-safe social proof.
• Experience scaling growth at a telehealth, healthcare, wellness, or other regulated company.

Culture & Benefits

• In-person work in San Francisco with flexible working hours.
• Medical, dental, and vision insurance.
• Flexible unlimited vacation policy.
• In-person retreats, meal stipends, growth and learning budgets, and creator or content budgets.
• Ownership of the metrics, budget, roadmap, team, and operating cadence, with potential progression to VP Growth or Chief Growth Officer.

Hiring process

• Resume and application screening.
• Founder interview, growth deep dive, and consumer growth case study.
• Cross-functional interviews with product, data, clinical or operations, and founders, followed by professional reference checks.