Growth Marketing Manager

TL;DR

Growth Marketing Manager (B2B SaaS): Own end-to-end paid growth and demand generation across Google, Meta, Reddit, and other performance channels with an accent on CAC, funnel performance, ROI, and experimentation. Focus on building and optimizing lifecycle and nurture programs, partnering with Sales to improve lead quality and conversion, and using analytics to drive pipeline and revenue outcomes.

Location: New York, New York (Hybrid)

Company

hirify.global is an all-in-one facilities management platform that streamlines repair and maintenance operations for service and trades businesses.

What you will do

• Develop and execute paid growth campaigns end-to-end across Google Ads, Meta, Reddit, and other performance channels.
• Build and scale demand generation programs that drive qualified pipeline.
• Run lifecycle marketing including email, nurture flows, and basic automation to move prospects through the funnel.
• Track and analyze marketing performance (CAC, conversion rates, funnel performance, ROI) and lead A/B testing and ongoing optimization.
• Partner with Sales to improve lead quality, conversion rates, and revenue outcomes.
• Stay current on industry trends, competitor activity, and customer insights to improve messaging and targeting.

Requirements

• 3–5 years of experience in B2B SaaS marketing, growth marketing, or demand generation.
• Hands-on experience running paid campaigns; Google Ads and/or Meta required (Reddit or other channels a plus).
• Strong analytical mindset with experience tracking performance, building reports, and using data to drive decisions.
• Experience across the full funnel (acquisition, nurture, and conversion optimization).
• Strong written communication skills to create clear marketing and sales content.
• Comfort operating as a generalist in a fast-moving, high-growth environment.

Culture & Benefits

• Hands-on, execution-focused growth role (not strategy-only).
• Emphasis on transparency, curiosity, experimentation, and discipline.
• Collaboration with Sales and leadership to build and scale programs.
• Mission-driven work supporting the service industry and local trades.

Hiring process

• Interview process includes multiple stages with centralized information for candidates.
• Evaluation focuses on how you approach problems, learn, and what motivates you.