Performance Marketing Specialist (SaaS)

TL;DR

Performance Marketing Specialist (SaaS): Driving pipeline, revenue, and customer growth through data-informed digital marketing programs with an accent on paid search, paid social, and full-funnel optimization. Focus on executing multi-channel campaigns, performing A/B testing, and scaling high-performing acquisition programs.

Location: Remote (US, excluding Hawaii and Alaska)

Salary: USD 55,000 - 75,000 yearly

Company

Xplor provides small and medium-sized businesses with cloud-based technology solutions and secure payment processing via Xplor Pay.

What you will do

• Execute and optimize performance campaigns across paid search, social, display, and retargeting channels.
• Translate business goals into targeting strategies, testing plans, and performance benchmarks.
• Analyze campaign performance to improve lead quality, conversion rates, and ROI.
• Collaborate with vertical teams to develop messaging, landing pages, and ad creatives.
• Build reports and dashboards to communicate insights to marketing stakeholders.
• Utilize AI-enabled tools to enhance workflow efficiency and campaign optimization.

Requirements

• 3+ years of experience in performance marketing, demand generation, or paid media (B2B SaaS preferred).
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, or Meta Ads Manager.
• Strong analytical skills for working with funnel metrics and attribution reporting.
• Ability to optimize campaigns against business outcomes like pipeline and customer acquisition.
• Must be legally authorized to work in the United States.

Nice to have

• Experience with Salesforce, HubSpot, Marketo, or Pardot.
• Proficiency with BI tools such as Power BI, Looker, or Tableau.
• Experience with CMS and landing page testing tools.
• Knowledge of responsible AI use in marketing, including prompt discipline and data quality.

Culture & Benefits

• Paid Parental Leave programs.
• #GiveBackDays providing 3 extra days off for community volunteering.
• Global Mentorship Program and Diversity & Inclusion initiatives.
• Access to free mental health support.
• Flexible working arrangements.