Performance Marketer (Fintech)

TL;DR

Performance Marketer (Fintech): Managing and optimizing paid media channels on Google and Meta to drive acquisition for an AI-powered wealth management platform with an accent on data-driven decision making and iterative testing. Focus on scaling paid budgets, optimizing the full conversion funnel, and implementing a structured testing roadmap for creative and landing pages.

Location: On-site in New York City; relocation is a contingency for employment

Company

AI-powered wealth management platform building a comprehensive financial life system, backed by top-tier VC firms like Gradient Ventures and Cathay Innovation.

What you will do

• Manage end-to-end campaigns across Google Ads (Search, PMax, YouTube, Demand Gen) and Meta.
• Develop and execute a structured testing roadmap for creative, landing pages, and audiences to compound performance gains.
• Analyze large datasets to derive insights that inform campaign decisions and broader growth strategy.
• Own weekly performance reporting to guide decisions on budget, channel mix, and creative direction.
• Monitor industry trends and competitor activity to identify new acquisition opportunities.

Requirements

• 3–7 years of hands-on paid media experience, preferably in B2C, fintech, or DTC companies.
• Proven track record of personally managing significant paid budgets at scale.
• Expertise in navigating and structuring Google Ads and Meta Ads accounts independently.
• Funnel-first mindset with an understanding of how upstream decisions affect lead quality and downstream conversion.
• Strong analytical skills, including proficiency with pivot tables and lookups to extract stories from messy data.
• Must be based in New York City or be able to relocate to the area.

Nice to have

• Experience in fintech, wealth management, or lead generation.
• Technical proficiency in SQL, GA4, BigQuery, or Metabase.
• Experience with A/B testing and Conversion Rate Optimization (CRO).
• Familiarity with Salesforce or comparable CRM systems.

Culture & Benefits

• 100% employer-covered medical insurance for employees, plus dental and vision coverage.
• 401(k) retirement savings program.
• Paid time off and coverage of most federal holidays.
• Perks including covered meals during the week and a monthly movement stipend.
• Equity with early exercise eligibility and annual compensation reviews.
• Unique Boomerang Program allowing employees to leave to start a company and return within 6 months.