Performance Marketing Manager (B2B SaaS)

TL;DR

Performance Marketing Manager (B2B SaaS): Driving full-funnel growth through paid social strategy and execution with an accent on LinkedIn, Meta, and TikTok advertising. Focus on building high-impact campaign architectures, optimizing conversion performance, and leveraging AI tools to scale marketing efficiency.

Location: Must be based in Canada (Ontario salary band provided).

Salary: $76,000–$90,250 CAD (Ontario base salary band).

Company

A leading AI-powered marketing platform that connects brand and performance advertising to drive measurable results across the customer journey.

What you will do

• Own the end-to-end paid social strategy across LinkedIn, Meta, TikTok, and emerging platforms.
• Build, launch, and optimize full-funnel campaigns including audience segmentation, bidding, and creative testing.
• Lead creative direction for paid social, partnering with Brand & Content to shape high-performing messaging.
• Utilize AI tools to improve workflows, ideation, and targeting efficiency.
• Monitor performance KPIs and deliver QBR-style insights to leadership.
• Collaborate cross-functionally with Product Marketing, Integrated Campaigns, and Marketing Operations.

Requirements

• 3-5+ years of experience in paid social or digital advertising, preferably in B2B SaaS or AdTech.
• Hands-on expertise with LinkedIn Ads, Meta Ads Manager, and TikTok Ads.
• Strong understanding of attribution, UTM strategy, and CRM integrations (HubSpot preferred).
• Ability to translate business objectives into high-performing campaign architectures.
• Analytical rigor combined with creative intuition and strong communication skills.
• Must be legally authorized to work in Canada.

Nice to have

• Experience with paid search platforms (Google Ads, Bing, YouTube).
• Experience running Display, Native, CTV, or DOOH ads.

Culture & Benefits

• Competitive salary with comprehensive health benefits from day one.
• Retirement/401K/Pension savings plans.
• Flexible paid time off including birthdays off.
• Work from home reimbursements and optional WeWork membership.
• Robust training, onboarding, and personal development support.
• Supportive, diverse, and inclusive team culture.