Growth Marketing Manager (AI)

TL;DR

Growth Marketing Manager (AI): Designing and executing multi-channel demand generation campaigns to drive pipeline from awareness to conversion at scale with an accent on AI-driven content production and ABM strategy. Focus on leveraging LLMs and generative tools to improve content velocity, personalization, and channel performance across the entire buyer journey.

Location: Hybrid role based in Austin, Chicago, Denver, New Jersey, New York City, Philadelphia, Raleigh, or Toronto; expectation to be in-office at least 3 days a week.

Salary: $65,000–$80,000 (US) or $89,000–$110,000 CAD (Ontario).

Company

hirify.global transforms how the world’s top law firms operate through innovative software and AI-powered legal technology solutions.

What you will do

• Design and execute demand generation programs including virtual events, email, and sponsorships.
• Develop and manage ABM program plans in collaboration with Sales to target whitespace accounts.
• Partner with BDR and Customer Success teams to optimize lead conversion across the funnel.
• Architect threaded programs across email, social, web, and paid channels.
• Leverage AI tools and prompt engineering to scale content production and personalization.
• Forecast, measure, and report on program performance, pipeline contribution, and ROI.

Requirements

• 5–8+ years of experience in demand generation, growth marketing, or content engineering.
• Proficiency with marketing and sales tools including Marketo, Salesforce, and 6Sense.
• Demonstrated expertise using AI tools and LLMs to build and scale content programs.
• Strong understanding of marketing analytics and metric-driven decision making.
• Proven ability to design multi-channel content programs with coherent buyer narratives.
• Must be able to work in-office at least 3 days a week in one of the specified locations.

Nice to have

• Experience in LegalTech, FinTech, or Enterprise SaaS.

Culture & Benefits

• Comprehensive benefits package including medical, dental, and vision coverage.
• 401(k) plan with company match.
• Incentive and recognition programs.
• Collaborative team culture focused on doing the right thing.
• Opportunities for professional growth and impact at scale.