Sr. Specialist, Paid Marketing (Performance Marketing)

TL;DR

Sr. Specialist, Paid Marketing (Performance Marketing): Executing and optimizing multi-channel paid media campaigns for leading entertainment brands like Fandango and Rotten Tomatoes with an accent on data-driven growth and campaign efficiency. Focus on scaling high-performing campaigns across Google, Meta, and TikTok to drive audience engagement and revenue.

Location: Hybrid in Orlando, Florida

Salary: $60,000–$70,000 per year

Company

A leading media and entertainment business owning iconic brands such as CNBC, Fandango, and Rotten Tomatoes.

What you will do

• Execute and optimize paid media campaigns across search, social, and emerging platforms to meet business goals.
• Analyze campaign performance and conduct deep dives to identify actionable insights for scaling.
• Partner with performance marketing leadership to develop and refine overall paid media strategies.
• Manage end-to-end campaign launches, including research, audience development, and competitive analysis.
• Collaborate cross-functionally to ensure alignment on campaign objectives, creative, and measurement.
• Monitor digital marketing trends and platform innovations to continuously enhance performance.

Requirements

• Bachelor’s degree in Marketing or a related field.
• 3+ years of hands-on experience in paid search and paid social marketing.
• Strong expertise in PPC principles, tools, and campaign optimization methodologies.
• Proficiency with analytics platforms such as Google Analytics and/or Adobe Analytics.
• Experience managing campaigns across Google Ads, Meta, and TikTok.
• Must be based in Orlando, Florida for a hybrid work arrangement.

Nice to have

• Passion for movies, entertainment, and digital media.
• Familiarity with mobile app measurement and attribution.
• Basic understanding of SEO principles and their connection to paid media.

Culture & Benefits

• Opportunity to work on iconic entertainment brands reaching millions of fans.
• Fast-paced, data-driven environment with visible impact on growth and revenue.
• Hybrid work model offering a blend of flexibility and in-person collaboration.
• Culture rooted in trust, teamwork, transparency, and an entrepreneurial spirit.
• Competitive benefits package and opportunities for internal professional growth.