Senior Associate, Paid Media (B2B)

TL;DR

Senior Associate, Paid Media (B2B): Developing and delivering integrated paid media strategies and activation across digital channels with an accent on B2B lead generation and account-based marketing. Focus on executing, optimizing, and reporting complex campaigns across paid social, programmatic, and digital video platforms.

Location: Chicago, Illinois, USA

Salary: $60,000 - $76,000 per year

Company

hirify.global is a global communications firm providing strategic marketing and PR services for leading brands.

What you will do

• Execute and optimize campaigns across LinkedIn, Meta, Reddit, programmatic display, and YouTube.
• Manage campaign creation, forecasting, budgeting, and pacing to meet client KPIs.
• Support integrated media planning for awareness, demand generation, lead generation, and ABM initiatives.
• Produce high-quality performance reports providing actionable insights and strategic guidance.
• Collaborate cross-functionally with analytics, creative, and strategy teams to develop integrated client solutions.
• Maintain relationships with key vendors, platforms, publishers, and technology partners.

Requirements

• 3+ years of digital media experience across paid social, programmatic, and digital video.
• Experience with platforms such as LinkedIn, Meta, Reddit, Google Ads, DV360, and The Trade Desk.
• Strong understanding of full-funnel B2B marketing and account-based marketing (ABM).
• Proven track record in analyzing campaign performance and implementing optimization recommendations.
• Bachelor’s degree from an accredited college or university preferred.
• Must be based in Chicago, Illinois, USA.

Culture & Benefits

• Focus on professional development and individualized career pathing.
• Collaborative work environment with an open space floor plan.
• Broad exposure to various corporate, brand, and digital communications teams.
• Comprehensive benefits: medical, dental, vision, 401K, and life insurance.
• Paid time off, travel assistance, and wellness programming.