Product Marketing Director

TL;DR

Product Marketing Director (B2B SaaS): Own the end-to-end commercial narrative for hirify.global’s governance ops platform, translating technical capabilities into differentiated positioning, workflow-level value stories, and revenue-driving go-to-market programs. Focus on pricing and packaging strategy, segment-specific workflow definition, and hands-on sales & customer success enablement with an accent on measurable impact to win rates, ACV, and adoption.

Company

hirify.global delivers Governance Ops™ software that aligns legal, finance, tax, and fund teams through a secure, integrated source of truth for entity and ownership data.

What you will do

• Own end-to-end commercialization strategy, including tier structure, add-on strategy, and pricing/packaging recommendations.
• Define and maintain segment-specific positioning and shift messaging from feature lists to workflow-aligned value stories.
• Translate product capabilities into concrete client workflows; work inside the product to identify workflow gaps and positioning opportunities.
• Build sales and customer success enablement tied to revenue outcomes (talk tracks, competitive positioning, objection handling, deal-stage playbooks).
• Develop market intelligence and segmentation using pipeline feedback, win/loss insights, and message resonance metrics.
• Use AI-powered tools to automate repetitive marketing work while maintaining quality and speed.

Requirements

• Location: Fully remote within Canada or the US; eligibility to live and work in Canada or the US is required.
• ~10 years of total experience, with the majority as a Senior Individual Contributor in product marketing and the last 1–2 years at the Director level.
• Proven B2B SaaS and startup experience in ambiguous, fast-moving environments.
• Demonstrated ownership of pricing and packaging strategy (tier design and add-on architecture).
• Track record building sales enablement programs that improved pipeline conversion or revenue outcomes.
• Hands-on comfort with technical products and demonstrated use of AI-powered tools for high-leverage execution.

Culture & Benefits

• Fast-paced startup environment with outcome-driven, high-ownership values.
• Fully remote work-from-home setup, including a work-from-home allowance.
• Minimum 3 weeks vacation, 5 sick days, 6 personal/flex days, plus a company-wide winter holiday shutdown.
• Health, dental, vision, long-term disability, and a Health Spending Account (HSA).
• Flexible parental leave with top-ups.
• Competitive salary, equity, and a performance-based bonus structure.