Product Marketer (Fintech)

TL;DR

Product Marketer (Fintech): Define how hirify.global positions, launches, and grows co-branded payments products with an accent on go-to-market strategy, buyer research, and narrative that drives adoption. Focus on building market-making messaging from the ground up, partnering across the product lifecycle, and backing positioning with competitive intelligence and measurable proof.

Location: New York City (Hybrid)

Compensation: $180K–$230K + Offers Equity

Company

hirify.global builds a platform for brands to grow customer lifetime value through modern co-branded credit and payments programs.

What you will do

• Own go-to-market end to end: lead positioning, messaging, buyer research, launch, and enablement for a product or segment.
• Develop product positioning and narrative that ties offerings into a single story about growing customer lifetime value.
• Create market-making moments by identifying launches, data, and campaigns that drive differentiation and adoption.
• Partner across the product lifecycle with Engineering to influence what gets built, plus pricing and packaging, through launch and into adoption.
• Enable the field with decks, one-pagers, case studies, and talk tracks for partnerships and founders.
• Run competitive intelligence and win/loss analysis, then feed insights into messaging and the roadmap.

Requirements

• 5+ years in product marketing, ideally with experience launching products (not only maintaining them).
• Fintech, payments, or enterprise B2B background is preferred due to the buyer audience (payments leaders and technical counterparts).
• Strong writing and storytelling skills to translate complex ideas into clear external messaging.
• Comfort operating as the first and only product marketing team member with high ownership in a fast-moving environment.
• Fluency with modern tools, including using AI to accelerate research, drafting, and competitive work.
• High standards and high velocity: ship polished work and support positioning with data.

Culture & Benefits

• Competitive compensation with equity.
• Flexible paid time off.
• Fully covered, high-quality healthcare including dependent coverage; access to One Medical and an option to enroll in an FSA.
• 20 weeks paid parental leave for the primary caregiver and 8 weeks for all new parents.
• Paid parental leave and access to industry-leading technology across business units.