Senior Director of Product Marketing (AI)

TL;DR

Senior Director of Product Marketing (AI/B2B SaaS): Designing and leading an AI-native product marketing function to evolve the company's product narrative and category strategy with an accent on agent-driven workflows and GTM orchestration. Focus on replacing manual PMM processes with continuous intelligence systems and integrating AI agents into the strategic spine of the organization.

Location: Remote / Hybrid

Company

hirify.global builds an end-to-end marketing intelligence platform that helps over 200,000 businesses turn their data into insights to improve business results.

What you will do

• Design and lead an AI-native Product Marketing function by architecting strategic spines, agent workflows, and governance models.
• Own and refine the core product story, value propositions, and messaging frameworks across all segments and regions.
• Lead Strategic Go-to-Market (GTM) orchestration, designing playbooks for both Product-Led Growth (PLG) and Sales-Led Growth (SLG).
• Establish an always-on Customer, Competitive, and Market Intelligence system using AI agents for continuous monitoring.
• Collaborate on Pricing, Packaging, and Monetization decisions and translate them into compelling buyer narratives.
• Coach the PMM team, defining a human + agent operating model and building AI fluency across the organization.

Requirements

• 12+ years of experience in product marketing within B2B SaaS.
• 8+ years of experience leading PMM teams, ideally in high-growth or scale-up environments.
• Proven success launching technical SaaS products and driving multi-segment GTM strategies.
• Deep understanding of SaaS monetization, pricing, and packaging.
• Demonstrated experience designing workflows where AI agents handle execution within strategic frameworks.
• Experience with adtech, martech, data analytics, cloud platforms, BI tools, or data warehousing.

Nice to have

• Familiarity with the workflows of Marketing Ops, Data Engineers, Analysts, and Growth teams.
• Experience operating agent-driven workflows for competitive intelligence or content generation.
• Familiarity with AI agent platforms, prompt engineering, or workflow automation tools.

Culture & Benefits

• Mission-driven environment focused on making data a marketing superpower.
• Multicultural, resourceful, and collaborative team of 400+ growth-minded people.
• Corporate culture operating on trust, transparency, and a keen customer focus.
• Inclusive workplace committed to fairness and respect for all employees.
• Opportunity to work at a key industry player that has scaled from a one-person shop to a global leader.