Customer Marketing Manager (SaaS)

TL;DR

Customer Marketing Manager (SaaS): Developing and scaling customer advocacy programs and advisory boards to drive engagement and product insights with an accent on B2B storytelling and cross-functional collaboration. Focus on building strategic relationships with key accounts and integrating customer success stories into global marketing narratives.

Location: Must be based in New York and able to work from the office on a hybrid schedule (Mon, Tue, Thu)

Salary: $165,000 - $185,000

Company

Asana is a leading platform for human and AI collaboration, helping millions of teams achieve their goals through an innovative, office-centric hybrid culture.

What you will do

• Manage and execute the global Customer Advisory program, including executive boards for AMER and EMEA cohorts.
• Partner with Sales and Customer Success to identify strategic customers and translate their success into multi-format content.
• Act as the primary liaison between customers and the marketing organization to source engagement opportunities.
• Drive the adoption of customer content across the organization to support key marketing narratives.
• Establish feedback processes to ensure continuous programmatic improvements and stay ahead of marketing trends.
• Integrate AI into marketing workflows to enhance efficiency and storytelling impact.

Requirements

• 10+ years of experience in Marketing or Public Relations, with at least 5 years in a core customer-facing role.
• Proven experience coordinating or facilitating technology Customer Advisory Boards (CABs).
• Strong collaborative skills to partner cross-functionally with Sales, Success, and Product teams.
• Must be based in New York and able to adhere to the office-centric hybrid schedule.
• Ability to travel for customer events and marketing activities.
• Deep commitment to ensuring exceptional customer experiences.

Nice to have

• Experience in B2B SaaS environments.
• Demonstrated passion for customer storytelling and measurable business outcomes.

Culture & Benefits

• Comprehensive compensation package including base salary and equity.
• Mental health, wellness, and fitness benefits.
• Career coaching and support.
• Inclusive family building benefits and long-term savings plans.
• In-office culinary options catering to dietary preferences.