Senior Marketing Specialist (SaaS)

TL;DR

Senior Marketing Specialist (SaaS): Planning and executing global user-facing campaigns and content programs to drive adoption and engagement for complex product capabilities with an accent on cross-functional collaboration and lifecycle marketing. Focus on managing end-to-end campaign operations, translating technical product value into user-focused messaging, and optimizing performance across global markets.

Location: Must be based in Waltham, MA, USA

Salary: $85,600 - $149,400 USD

Company

hirify.global is a global provider of professional information, software solutions, and services for clinicians, nurses, accountants, lawyers, and tax, finance, audit, risk, compliance, and regulatory sectors.

What you will do

• Manage end-to-end activation and planning of user adoption campaigns across global regions and customer segments.
• Maintain a centralized campaign calendar aligned with product releases, lifecycle milestones, and Customer Success priorities.
• Develop campaign briefs outlining objectives, messaging, channels, and success metrics.
• Collaborate with cross-functional teams including Product Marketing, Content, and Customer Success to ensure consistent messaging.
• Create and coordinate enablement materials such as email copy, guides, and webinar resources for user-focused activations.
• Analyze campaign performance data and usage insights to identify optimization opportunities and improve future programs.

Requirements

• 5+ years of experience in user campaigns, lifecycle marketing, or campaign operations.
• Proven experience supporting B2B or B2B2C SaaS or digitally complex products.
• Strong program management skills including intake, prioritization, and stakeholder coordination.
• Ability to translate complex product capabilities into clear, user-focused messaging.
• Must be authorized to work in the USA and willing to appear onsite in Waltham, MA.
• Strong written and verbal communication skills.

Nice to have

• Experience supporting adoption of AI-powered or data-driven products.
• Familiarity with Customer Success lifecycle motions.
• Experience with localization and global market adaptation processes.
• Proficiency with marketing automation, CRM, and analytics platforms.

Culture & Benefits

• Comprehensive Medical, Dental, and Vision plans.
• 401(k) retirement plan with company contributions.
• FSA/HSA and Commuter Benefits.
• Tuition Assistance Plan for professional development.
• Generous vacation, sick time, and paid parental leave.

Hiring process

• The process includes in-person interviews at a hirify.global office.
• Candidates are expected to participate without the assistance of AI tools or external prompts.