Lead SMC Marketing (Digital Advertising)

TL;DR

Lead SMC Marketing (Digital Advertising): Developing and executing global creative strategies and marketing content to drive revenue growth for small and medium customers with an accent on sales enablement and multi-channel engagement. Focus on optimizing content for specific audience segments and customer journeys using data-driven insights.

Location: Must be based in Austin, Los Angeles, New York, Palo Alto, San Francisco, or Seattle; expected to work in an office 4+ days per week.

Company

Snap Inc is a technology company that empowers people to express themselves and communicate through visual messaging, augmented reality, and wearable hardware.

What you will do

• Develop and execute messaging and creative strategy for sales enablement materials based on business KPIs and customer insights.
• Own and develop a customer-centric content strategy that directly supports global revenue programs for SMCs.
• Collaborate with Revenue, Product Marketing, and Data Science teams to test and optimize content for specific audience segments.
• Lead internal teams of designers, web developers, and copywriters to create impactful marketing campaigns.
• Innovate on content and provide customers with relevant education on advertising based on industry trends.
• Continuously uplevel internal- and external-facing sales enablement content.

Requirements

• 8+ years of experience in building and creating marketing content.
• Proven track record of developing results-oriented marketing content for global audiences.
• Experience leading internal creative design and web development teams.
• Strong ability to translate data into actionable content recommendations.
• BS/BA degree or equivalent professional experience.
• Must be based in the USA in designated pay zones.

Nice to have

• Direct experience with hands-on sales enablement content creation.
• Experience or familiarity with the media or digital advertising industry.
• Proficiency with tools like Google Analytics and Figma.

Culture & Benefits

• Comprehensive medical coverage, including emotional and mental health support programs.
• Paid parental leave.
• Compensation packages that allow employees to share in the company's long-term success.
• "Default Together" culture emphasizing dynamic in-person collaboration.