Senior Manager of Performance Marketing

TL;DR

Senior Manager of Performance Marketing (SaaS B2B): Own paid media strategy and execution across three business lines in EdTech and behavioral health with an accent on multi-segment ABM, agency management, and pipeline attribution. Focus on designing intent-based audiences, optimizing campaigns for SMB to enterprise sales cycles, and driving ROI through structured experiments and performance reporting.

Location: Remote (US-based, BI-Remote)

Company

hirify.global empowers educators, behavioral health providers, and employers with solutions addressing employee burnout, student mental health, behavioral issues, and interventions across RethinkBH, RethinkCare, and RethinkEd.

What you will do

• Serve as strategic owner for paid media agency across Google Ads, LinkedIn, and B2B channels, managing budgets, pacing, and performance accountability.
• Design and activate ABM plays with intent audiences in 6sense, aligned to account tiers and sales priorities across SMB, mid-market, and enterprise.
• Build multi-segment campaigns optimized for different buyer personas, velocities, and conversion paths.
• Maintain conversion tracking, attribution, and feedback loops with Marketing Ops for accurate pipeline reporting.
• Deliver performance reports, run experiments, and optimize based on CPL, ROAS, CAC, and pipeline contribution.

Requirements

• 8–10 years B2B performance marketing, 3+ years SaaS
• Hands-on Google Ads (Search, Display, YouTube) and LinkedIn Campaign Manager expertise
• Experience with multiple buyer segments (SMB, mid-market, enterprise) and ABM platforms like 6sense
• Strong attribution skills: GCLID, offline conversions, UTM, HubSpot/Salesforce
• Agency management: setting strategy, reviews, accountability
• Pipeline reporting and presenting to leadership

Nice to have

• Multi-product sales velocities (high-velocity SMB + long enterprise cycles)
• Behavioral health, HR tech, or EdTech experience
• Consent mode v2, enhanced conversions, privacy-safe measurement
• LinkedIn Matched Audiences and persona targeting
• Multi-BU marketing environments

Culture & Benefits

• Generous health, dental, vision benefits
• Flexible PTO and 11 paid holidays
• 401k with matching
• Parental leave
• Access to RethinkCare platform for neurodiversity, resilience, and wellbeing
• Inclusive workplace committed to diversity and equal opportunity