Senior Ad Measurement Lead (AdTech)

TL;DR

Senior Ad Measurement Lead (AdTech): Building and executing ad measurement and research strategies for Enterprise, Political, and Advocacy verticals with an accent on data-driven insights and campaign effectiveness. Focus on leveraging AI tools to automate workflows, translating complex data into actionable recommendations, and managing end-to-end measurement processes for high-impact advertising clients.

Location: Must be based in or able to work from New York, US (Hybrid: In-office Monday–Thursday).

Salary: $129,700–$195,200 annually.

Company

hirify.global is the #1 TV streaming platform in the U.S., Canada, and Mexico, dedicated to connecting the entire TV ecosystem through innovative streaming technology and advertising solutions.

What you will do

• Consult with advertisers and agencies to design measurement plans that test advertising effectiveness.
• Lead quantitative and qualitative studies from scoping to presentation.
• Manage relationships with third-party measurement providers and integrate new solutions.
• Partner with cross-functional teams including sales, product, and marketing to develop scalable industry solutions.
• Conduct meta-analyses and create case studies to educate internal and external stakeholders.
• Utilize AI tools to drive efficiency and scale across measurement workflows.

Requirements

• 5-8 years of experience in campaign analytics, attribution, or research.
• Proficiency in SQL, Excel, and Tableau.
• Experience with ad effectiveness studies and third-party vendors like Nielsen or comScore.
• Strong ability to present complex data insights to senior-level clients.
• AI-first mindset with demonstrated proficiency in using AI tools for analysis and automation.
• Ability to work independently in a fast-paced, hybrid environment.

Nice to have

• Experience in the political and advocacy advertising landscape.
• Familiarity with conversion studies, pixel-based attribution, CAPI, and MMP integration.
• Experience with A/B testing, incrementality, MTA, and MMM.

Culture & Benefits

• Comprehensive health insurance (medical, dental, vision).
• Equity awards and 401(k) retirement options.
• Global access to mental health and financial wellness resources.
• Paid time off and parental leave.
• Collaborative, fast-paced environment focused on pragmatic innovation.