Senior Manager, User Acquisition (Marketing)

TL;DR

Senior Manager, User Acquisition (Marketing): Managing a ROI-driven UA portfolio to drive growth across key mobile channels with an accent on data-informed strategy and budget optimization. Focus on maximizing ROAS, optimizing LTV vs. CAC, and scaling new acquisition channels through structured experimentation.

Location: Remote; eligible for hire only in California, Washington, Oregon, and Massachusetts

Salary: $121,300 – $181,900 per year

Company

hirify.global develops technologies for authentic human connection in virtual worlds, including the IMVU social platform and VCOIN.

What you will do

• Own end-to-end performance of UA campaigns across key channels and geographies.
• Plan and manage multi-million dollar monthly budgets to maximize ROAS.
• Analyze campaign performance using cohort analysis, LTV vs. CAC, and creative effectiveness.
• Manage relationships with ad network partners and ensure accurate attribution via MMPs.
• Lead ASO initiatives and scale new channels through structured experimentation.
• Collaborate with product, data science, and creative teams to align UA strategy with growth goals.

Requirements

• 6+ years of experience in mobile user acquisition, preferably in gaming.
• Proven track record of managing seven-figure marketing budgets.
• Strong proficiency in Excel/Google Sheets and experience with attribution tools (e.g., Appsflyer, Tableau).
• Deep understanding of performance marketing, forecasting, and SKAN 4 frameworks.
• Must be based in California, Washington, Oregon, or Massachusetts.

Nice to have

• Experience with AI-driven UA workflows.
• SQL and data visualization skills.
• Bachelor’s degree in Marketing, Business, Economics, or a quantitative field.

Culture & Benefits

• Work for a company recognized as the "Best Place to Work in the Silicon Valley" for nine consecutive years.
• Comprehensive compensation package including short-term and long-term incentives.
• Benefits covering retirement, health, and wellness.
• Opportunity to work on pioneering virtual world technologies.