Senior Analyst, Paid Media (Fintech)

TL;DR

Senior Analyst, Paid Media (Fintech): Overseeing paid media strategy, execution, and investment decisions for financial services clients with an accent on performance data, attribution modeling, and advanced analytics. Focus on driving incremental growth through experimentation, A/B testing, and leveraging automation to optimize campaign performance and unit economics.

Location: Must be based in or able to commute to the South Charlotte, NC or New York, NY office for a hybrid schedule (Tuesday through Thursday).

Compensation: $100,000 – $145,000 per year (varies by location).

Company

hirify.global is a global portfolio of high-growth digital companies and strategic investments that deliver seamless digital experiences and solve large-scale growth challenges for Fortune 100 clients.

What you will do

• Own end-to-end paid media strategy, including channel roadmaps, testing frameworks, and measurement approaches.
• Evaluate tradeoffs across growth, efficiency, and user experience to inform investment decisions.
• Monitor, analyze, and optimize campaign performance using internal reporting tools and visualization dashboards.
• Lead experimentation strategy, including A/B and multivariate testing, to drive incremental improvements.
• Identify opportunities to improve processes by leveraging automation, AI-driven tools, and advanced analytics.
• Collaborate with Product, Engineering, and Creative teams to enhance landing page and site experiences.

Requirements

• 3-6 years of experience owning paid media strategy and performance for high-volume or complex acquisition programs.
• Strong analytical mindset with proficiency in performance marketing and growth economics.
• Advanced Excel skills and strong SQL experience.
• Familiarity with data visualization tools such as Tableau or Looker.
• Ability to navigate attribution, incrementality, and measurement bias.
• Must be able to work a hybrid schedule in Charlotte, NC or New York, NY.

Culture & Benefits

• Comprehensive health insurance coverage (medical, dental, and vision).
• 401(k) retirement plan with company match.
• Flexible Paid Time Off (PTO) policy starting at 20 days annually.
• Paid parental bonding benefit program.
• Life insurance and short/long-term disability coverage.
• Supportive environment focused on real human connection and inclusive team culture.