Director, European CRM & Segmentation (Media)

TL;DR

Director, European CRM & Segmentation (CRM/MarTech): Leading a data-driven customer engagement strategy across European markets to drive direct-to-consumer revenue with an accent on CDP operation, micro-segmentation, and multi-channel campaign automation. Focus on optimizing customer acquisition, retention, and lifetime value (CLV) through advanced MarTech tools like Treasure Data and Iterable.

Location: Based in London, GB; hybrid work model (office attendance required four days a week, Monday - Thursday)

Company

hirify.global is a global media company producing high-quality content for iconic brands such as Vogue, GQ, and Wired across 32 territories.

What you will do

• Lead data-driven customer engagement strategies across European markets for print and digital subscriptions and consumer products.
• Operate and optimize the CDP (Treasure Data) and MarTech suite (Iterable) to ensure data quality and GDPR compliance.
• Design and launch personalized multi-channel campaigns (email, push) to optimize customer acquisition, retention, and lifetime value.
• Collaborate with the European Performance Marketing Director to align end-to-end campaigns with revenue targets.
• Develop test-and-learn programs based on behavioral, demographic, and value-based insights to drive growth.
• Coach and develop a team of three direct reports while collaborating with global and local marketing teams.

Requirements

• 10+ years of experience in CRM management and CDP setup and optimization.
• Hands-on experience in international or European markets, managing both in-person and virtual teams.
• Demonstrable track record of developing MarTech suites enabling automation and data integration across multiple channels.
• Strong commercial acumen with experience in subscriptions and digital owned marketing channels.
• Excellent leadership and influencing skills with experience managing at least two direct reports.
• Must be based in London and able to work from the office four days per week

Culture & Benefits

• 25 days holiday plus bank holidays, with extra leave for volunteering or moving house.
• Competitive pension scheme and Bupa Private Healthcare.
• 10 remote days per year (from home or other hirify.global office locations).
• Support tools including core hours, Employee Assistance Programme, and corporate gym membership.
• Dog-friendly office environment and discounts on magazine subscriptions.
• Professional growth opportunities via the hirify.global Learning Hub.