Paid Media Specialist

TL;DR

Paid Media Specialist: Managing and optimizing high-spending brand campaigns across search, social, and display channels with an accent on performance analysis and strategic growth. Focus on driving remarkable results through data-driven decision-making and cross-functional collaboration within a centralized digital marketing team.

Location: Must be based in New York, NY. The role requires in-office attendance at least three days per week.

Salary: $60,000–$80,000

Company

hirify.global is a global leader in B2B events and marketing intelligence, organizing influential festivals and platforms across creative, technology, and business sectors.

What you will do

• Create and optimize paid media campaigns across multiple brands.
• Identify growth opportunities to enhance campaign performance.
• Analyze data to provide strategic recommendations.
• Collaborate with digital marketing teams on integrated strategies.
• Stay current with industry trends to implement best practices.

Requirements

• Must be based in New York, NY.
• Experience in paid media channels including Google Ads, Facebook Ads, and LinkedIn Ads.
• Proficiency in campaign management, budget tracking, and audience targeting.
• Strong analytical skills with experience using Google Analytics and Excel.
• Excellent communication abilities to explain complex concepts.

Nice to have

• Proactive approach to learning and professional improvement.
• Natural curiosity about digital marketing trends.
• Collaborative spirit and drive to challenge the status quo.

Culture & Benefits

• Competitive benefits including 401k match, health, vision, and dental insurance.
• Flexible work environment with the opportunity to work remotely for up to four weeks per year.
• Generous PTO starting at 15 days, plus national holidays and birthday leave.
• Access to LinkedIn Learning and bespoke career development programs.
• Supportive culture with active colleague networks and volunteer opportunities.