Marketing & Demand Generation Manager (AI)

TL;DR

Marketing & Demand Generation Manager (AI): Driving end-to-end lead generation and brand positioning for an AI-powered creator marketing intelligence platform with an accent on pipeline growth and sales enablement. Focus on executing multi-channel campaigns, managing the MQL-to-SQL process, and translating technical AI capabilities into compelling market narratives.

Location: Must be based in Los Angeles, CA (On-site)

Salary: $70,000 ‒ $100,000 Annually

Company

hirify.global is a profitable, ten-year-old creator marketing intelligence company currently executing a strategic pivot toward AI-powered solutions.

What you will do

• Own lead generation strategy, execution, and reporting across brands, CMOs, and agency partners.
• Design and manage multi-channel campaigns including LinkedIn, paid search, and email.
• Manage the MQL-to-SQL handoff process to ensure high-quality lead conversion.
• Partner with the CEO to define brand voice, positioning, and the AI pivot narrative.
• Develop sales collateral and competitive intelligence to support the sales team.
• Identify and activate creators to demonstrate platform capabilities and drive awareness.

Requirements

• 3–6 years of experience in a B2B marketing role with proven demand generation results.
• Must be based in Los Angeles and able to work from the office.
• Strong writing skills with the ability to create compelling content and sales decks.
• Deep understanding of the creator economy and performance-based marketing.
• Entrepreneurial mindset with the ability to build and execute strategies independently.
• Commercially wired focus on pipeline metrics rather than vanity impressions.

Nice to have

• Experience marketing AI or data products to non-technical buyers.
• Existing relationships within the brand, agency, or creator marketing ecosystem.
• Hands-on experience with HubSpot, Salesforce, or similar CRM tools.
• Experience supporting a company through a product pivot or rebrand.

Culture & Benefits

• Opportunity to work directly with leadership, product, and sales teams.
• High level of autonomy with no existing marketing team to report to.
• Direct impact on the company's pivot strategy and market presence.
• Fast-paced environment with immediate feedback loops.