Director, Regional Sales – New Logo East

TL;DR

Director, Regional Sales – New Logo East (B2B Sales): Lead a team of New Logo Account Executives to acquire new customers across the Eastern United States with an accent on pipeline creation, forecast discipline, and disciplined go-to-market execution. Focus on coaching sellers through complex enterprise sales cycles and using AI-powered tools to improve territory planning, account prioritization, and sales productivity.

Location: Home Office, Boston, MA, US

Salary: $180 - 200K base, plus bonus or commissions

Company

hirify.global provides cloud-first networking and security solutions.

What you will do

• Lead, coach, and develop New Logo Account Executives to drive new customer acquisition across the East region.
• Own regional bookings, pipeline generation, forecast accuracy, and new logo acquisition targets.
• Build and execute a regional sales strategy aligned to growth priorities for commercial and enterprise accounts.
• Run an operating cadence including pipeline reviews, forecast inspections, MEDDPICC qualification reviews, value selling, and account planning.
• Coach sellers across prospecting, discovery, executive engagement, deal strategy, negotiation, and complex enterprise sales cycles.
• Leverage AI-powered tools and analytics to strengthen territory planning, pipeline inspection, seller coaching, and decision-making.

Requirements

• 8+ years of enterprise technology sales experience, including 3+ years leading quota-carrying sales teams.
• Proven success leading new logo acquisition teams in a complex B2B technology environment.
• Experience selling cybersecurity, networking, cloud, SaaS, infrastructure, or related enterprise technology solutions.
• Strong ability to coach prospecting, discovery, executive engagement, deal strategy, negotiation, and closing motions.
• Experience managing forecast accuracy, pipeline coverage, territory planning, and sales process discipline.
• Ability to leverage AI-powered tools in sales workflows with sound business judgment and data validation.

Culture & Benefits

• Comprehensive health coverage and generous PTO.
• Flexible work options.
• Learning opportunities, career-mobility programs, and leadership workshops.
• Sixteen paid volunteer hours each year and global employee resource groups.
• Pay transparency and performance-based rewards; base salary depends on role location, experience, skills, education, and certifications.