Revenue Marketing Lead (InsurTech)

TL;DR

Revenue Marketing Lead (InsurTech): Translating global marketing direction into data-driven demand generation and campaign activity to fill the sales pipeline with an accent on HubSpot-driven pipeline management and multi-channel outbound strategies. Focus on optimizing MQL-to-SQL velocity, managing regional marketing executives, and scaling consistent campaign playbooks across UK, NA, and APAC markets.

Location: London, UK

Company

An Insurtech software business and subsidiary of Pacific Life Re, providing a B2B Decision Platform and a B2B2C Protection Platform to transform underwriting processes.

What you will do

• Own the full demand generation lifecycle for the Decision Platform via inbound and outbound channels.
• Design multi-channel campaigns targeting C-level decision-makers at global insurance carriers.
• Manage and mentor Regional Marketing Executives across Asia, Australia, and North America.
• Develop consistent marketing playbooks for campaign execution and lead management.
• Collaborate with product marketing and sales to create high-converting outbound sequences.
• Oversee HubSpot data integrity, multi-touch attribution, and regional ROI reporting.

Requirements

• 5+ years of experience in B2B SaaS Demand Generation, Customer Marketing, or Revenue Marketing.
• Proven track record in both inbound and outbound demand generation.
• Deep proficiency in HubSpot, including workflows, reporting, and database management.
• Experience leading and developing remote marketing professionals.
• Strong commercial mindset with ability to report pipeline metrics to C-suite leadership.
• Willingness and ability to work across multiple timezones to support global operations.

Nice to have

• Experience within the InsurTech or FinTech sectors.

Culture & Benefits

• Comprehensive private health insurance for employees and dependents.
• 15% combined employee/employer retirement contributions.
• 25 days annual leave with option to buy/sell more days.
• Generous enhanced parental, adoption, and fertility leave.
• Subsidized gym membership and Cycle to Work scheme.