Demand Generation Manager (SaaS)

TL;DR

Demand Generation Manager (SaaS): Planning and executing integrated multi-channel campaigns to drive measurable pipeline across EMEA customer segments with an accent on digital channel execution and lead qualification. Focus on optimizing cost-per-lead efficiency, managing MQL performance, and scaling lead capture processes across LinkedIn, Google Ads, and content syndication.

Location: Munich, Germany or Reading, UK

Company

hirify.global is a leading provider of AI-powered IT management and cybersecurity software serving Managed Service Providers (MSPs) and internal IT organizations worldwide.

What you will do

• Execute the EMEA demand generation plan and track MQL performance across multiple markets.
• Run paid and owned campaigns via LinkedIn, Google Ads, display, email, and content syndication to generate qualified leads.
• Manage lead capture processes, including landing page coordination, form optimization, and lead scoring alignment.
• Collaborate with Data and Analytics teams to track CPL, ROI, and pipeline contribution.
• Coordinate with external agencies and freelancers to ensure timely and high-standard campaign delivery.
• Support account-based marketing (ABM) initiatives and coordinate target account lists with sales development teams.

Requirements

• Native German speaker with full professional proficiency in English.
• 3+ years of experience in B2B demand generation, digital marketing, or growth marketing within the IT, software, or technology sector.
• Hands-on experience with LinkedIn Ads, Google Ads, email marketing, and content syndication.
• Familiarity with marketing automation platforms and CRM systems for lead management.
• Analytical mindset with the ability to review campaign data and communicate optimization insights.
• Strong project management skills to manage multiple simultaneous campaigns.

Nice to have

• Experience working with external media partners or agencies.

Culture & Benefits

• High-growth, high-performance environment focused on innovation and accountability.
• Opportunity to work within a global footprint supporting customers in over 20 countries.
• Backed by Insight Partners, ensuring sustained growth and stability.
• Culture centered around embracing challenges and continuously raising the bar.