Growth Marketing Specialist (Fintech)

TL;DR

Growth Marketing Specialist (Fintech): Designing and implementing integrated lead generation campaigns for hirify.global's financial data business with an accent on ABM strategies and multi-channel execution. Focus on optimizing the sales pipeline through AI-driven personalization, scalable nurture campaigns, and data-backed customer behavior analysis.

Location: Hybrid (New York City, USA)

Salary: $88,000 - $154,000

Company

Global financial technology company providing trading, data, and listing services.

What you will do

• Design and implement integrated marketing strategies to drive client engagement for financial data and technology products.
• Manage concurrent marketing campaigns across various lifecycle stages and channels to support revenue goals.
• Develop and execute Account Based Marketing (ABM) strategies to drive targeted growth.
• Create automated email nurture campaigns using Marketo, Outreach, and Salesforce.
• Leverage AI and martech tools to analyze customer behavior and implement A/B testing for personalization.
• Perform competitive research and maintain a competitive database in Salesforce.

Requirements

• 3-5 years of marketing experience, preferably in financial services or fintech.
• Proficiency with Marketo, Salesforce, Google Analytics, and Monday.com.
• Strong written and verbal communication skills.
• Educational background in Marketing or Communications preferred.
• Must be based in New York City to support a hybrid work schedule.

Culture & Benefits

• Hybrid home/office work schedule.
• Financial security: 401(k) with 6% employer match and Employee Stock Purchase Program with 15% discount.
• Comprehensive health: Medical, dental, vision coverage, and Health Spending Account.
• Family and wellbeing: Paid parental leave, fertility benefits, and paid flex days for mental health.
• Professional growth: Education Assistance Program and robust job skills training.