Senior Meta Media Buyer (B2B)

TL;DR

Senior Meta Media Buyer (B2B): Managing and scaling Meta ad campaigns for high-ticket B2B funnels with an accent on lead generation and call volume optimization. Focus on implementing tracking systems, running rapid creative tests, and optimizing the full conversion funnel from impression to sale.

Location: Must be based in the United States, United Kingdom, or Canada (Remote)

Company

hirify.global is a specialized agency focused on scaling high-ticket B2B funnels for coaches and agencies.

What you will do

• Plan, build, and manage Meta campaigns for application and lead magnet funnels.
• Implement and maintain technical tracking via Pixel, CAPI, custom conversions, and UTMs.
• Analyze the complete funnel journey from initial impression to final sale to propose strategic fixes.
• Develop and execute a structured testing roadmap for hooks, creatives, audiences, and offers.
• Collaborate with the founder and creative team on new marketing angles and assets.
• Establish reporting KPIs and document operational SOPs for campaign management.

Requirements

• 2+ years of experience running Meta ads specifically for B2B service businesses, agencies, or coaches.
• Proven history of managing $60k+ monthly ad spend for at least 6 consecutive months.
• Demonstrated ability to consistently generate qualified calls under $500.
• Hands-on expertise with call and application funnels.
• Proficiency with Events Manager, CAPI, GA4, and Pipedrive CRM.
• Excellent written English and structured thinking skills.